How to brief an agency
Brief an agency with one weekly job, the person who checks the result, a file or a message from last week, and a sentence that says what done looks like.
An agency handed "we need AI" has to invent the job itself, and that is how a build starts on a guess.
| Line | Write this | Leave this out |
|---|---|---|
| The job | The file someone rebuilt last week | A slogan about transformation |
| The person | Who looks at the result every time | A department name with nobody on it |
| Done | The report sent, or the order booked | A promise that the whole company changes |
| The example | One file or message from last week | A description of how the work usually goes |
What a person can hand over
A brief a stranger can use is small: last month's file, the name of the person who rebuilds it, and the moment the work is finished, such as the report sent or the order booked.
My method article goes deeper on that brief. It is public, so you can write the first draft before you pay anyone.
Who builds it
byHARS is my hour. Ralveto is my company, and it builds. Mixing the two into one brochure is how a 60-minute conversation gets treated as a build.
The consultant or agency guide covers the difference between the hour and the build.
More than one job
If three jobs all look worth briefing, rank them before you send any. In the assessment I rank three, say which to leave alone and what to buy instead of building. That list becomes the brief.
Steps
- Write the job in one sentence a new hire would understand.
- Attach one example from last week.
- Name the person who checks the result.
- Write what done looks like: the report sent, or the order booked.
Questions
How do I brief an AI agency?
Name one weekly job, the person who checks it, a file from last week, and what done looks like.
Who builds it after the brief?
If the job should be built, Ralveto builds it. Ralveto is my company.
What if I cannot find last week's file?
Then the brief is not ready. The tool, and the agency, would be guessing.
Does the hour include the build?
No. The hour ranks the jobs. Book the 30-Day AI Build within 30 days and the AED 750 comes off the price.
Related
Sources
Want this worked out on your own business? Book the hour, AED 750.